August 13, 2020
We have just finished undergoing a complete re-branding in order to better reflect the values and vision of our company.
That is to say: BBeaut is now Lumora Skin!
Why have we made this change?
Our company is continuously evolving. Since its foundation in early 2019, we have continuously been refining what skincare means to us and our vision for the future. We ensure our customers are at the heart of everything we do, and so we want our branding to clearly reflect our values and beliefs.
Why Lumora Skin?
We have always viewed the skincare routine as a self-care ritual, promoting the hashtag #skincareisselfcare to represent our belief that being beautiful is all about taking care of yourself and letting your natural beauty shine through.
We strongly believe that taking a little time out each day to create healthy and nurturing skincare habits leaves you feeling happy and well-nourished - inevitably making you radiate and glow on the outside.
The name Lumora reflects the connection between matter and spirit, representing the infinite intertwining of the material and the esoteric. We chose this name as we believe it better reflects our focus on skincare as a self-care ritual, and our belief in the connection between inner nourishment and outer beauty.
What does the re-branding involve?
The rebranding includes a top-to-bottom redesign of the company’s website, logo, graphics, communications and correspondence. Lumora Skin’s new brand assets include a simplified, grey logo, along with a new website URL and other visual communications that utilise clean, simple and eye-catching graphics to demonstrate our products and services in a voice that fits out values.
Where can I find out more about these changes?
If you have any questions or would like to find out any further information regarding this change, please contact us at firstname.lastname@example.org or via our website's contact us form.